Archive for the 'Great Projects' Category
Going For The Gold!

Come June 18th, the tension in the air in the San Francisco Convention Center will be palpable as the finalists and industry leaders await final word on who will take away this year’s Gold Nugget awards in various categories. The Gold Nugget Awards, established in 1963 and for a long time known as “Best in the West,” have gone international and are now considered by some to be the most prestigious award for architecture and building. In acknowledgement of the growing ties between the U.S. and its neighbors who also touch the Pacific Ocean, the competition now includes major Pacific Rim participants such as Australia, Canada, Malaysia, Indonesia, Japan, Mexico, Singapore and Thailand.
The judging was completed at the end of last week with 375 entries reviewed by a blue ribbon panel. As always, Lisa Parrish of Peter Mayer Productions carefully watched over the proceedings! All finalists are presented with a Merit Award.
Winners in Fusionhappens backyard include:
Architect Ross Chapin and Conover Commons, a great example of sustainability, planning and a ‘less is more’ approach to living with their amazing right-sized homes. Conover Commons received Merit awards for Outstanding Neighborhood Site Plan up to 20 Acres, Outstanding Single Family Detached Home – Any size on a Compact Lot under 3,200 Sq. ft., and Sustainable Residential Neighborhood – Detached Home.
Weber Thompson’s Fifteen Twenty-One Second Avenue by Opus NW Development L.L.C., a classy condominium using GREEN quite strongly in its marketing, received two Merit Awards. One for Outstanding Attached Project – High Rise For Sale and the second for Sustainable Residential Neighborhood – Attached Home. This 440 foot tower is aiming for LEED® Silver, and according to their website, has been selling at the rate of one home per week since January.
The full list of finalists is now on posted on the Gold Nugget Awards website, along with information on how to register for the awards luncheon, if you’re headed to SFO for the Pacific Coast Builders Conference.
2 commentsWhat’s Your Mental Age?

Six years ago George Johnson arrived at work to receive his birthday greeting. He's still showing up for work. (If housing market doesn'te get better soon, we'll all be working at 96!
The real estate marketing world is changing at a fiber-optic space. The newest uses of technology invented yesterday are spreading like a viral video of Susan Boyle.
New business models are being designed around Twitter, which itself is only a little over two years old. (I blogged earlier this week on “what” Twitter is.) Ponder for a moment these life questions: Are you ready to change everything? Are you mentally and emotionally agile enough to plunge into the Internet age with wild abandon?
If you’re in your 40s, 50s or 60s do you sometimes question your place in the Internet era of marketing and selling new homes?
To find the answer we had to find America’s oldest realtor.
Our Internet maven, Carleigh, lives in a charming Seattle neighborhood called Ballard. It’s known for its roots in lumber and fishing, both industries attracting a hardy Scandinavian stock from the Old Country, particularly Sweden, Norway and Finland. I grew up there in the 50s and 60s when a Volvo was known as a Swedish Cadillac. Our high school yearbook listed many Erics, Ingas, Svens and Torvolds.
It just happened that Carleigh spotted a local Ballard blog article and television feature about George Johnson, 96 years old, and still going strong. George has been selling homes since 1937 and still shows up at his Ballard office, dapper as ever in a suit and tie. He lays claim to being America’s Oldest Realtor. Who’s to argue?
George Johnson has a website and an email address. I do believe therein lies the answer. It’s not chronological age, it’s mental age and an understanding of the principles of real estate and people — principles that transcend technology. People want the honest truth. So if the Internet helps you provide the facts faster and more completely, embrace the technology. People want prompt, polite, caring human interaction. If email, instant messaging and text messages make you a better communicator, claim it! Can a Tweet from you on Twitter about a new listing, or open house reach your following of several hundred local agents — then become a Twit!
I encourage you to read the My Ballard blog article about George, and watch the KING TV interview. George is a cool guy and an inspiration to all of us!
8 commentsRandom Acts of Recognition
On January 21st, I attended The Nationals awards banquet at the International Builders Show in Las Vegas. Since I had the privilege of helping judge this year’s entries, I was very eager to see and meet the people who did the great work. While surrounded in a sea of glitzy cocktail gowns and spiffy suits, I was reminded of what a powerful motivator recognition can be.
Peter Mayer and Lisa Parrish are the producers of The Nationals, PCBC and similar awards competitions and black tie extravaganzas all over the country and are recognition experts. They continue to teach to the fundamentals: recognition may be the most cost-effective form of motivation.
Recognition can be as simple kind word, a sincere note or card, or thoughtful gift. This is one time when you can rely on the old adage: “it’s the thought that counts”. Even the simple phrase “good job” or even more powerful “thank you” can pay huge dividends no matter what the market conditions are. And when market conditions are like they are in the new home industry this year, recognizing the hard work of ALL our team members is more important than ever.
To see some “over the top” Watch Mary DeWalt, Mary DeWalt Design Group, Inc. (nice dress!) introduce Adrienne Albert of The Marketing Directors, Inc. who was named Legend of Residential Marketing as part of The Nationals 2009 Awards Ceremony.
What random acts of recognition have you seen lately?
PS:
This is the inaugural edition of Sq. Ft. the Fusionapartners blog! We’ll be covering topics related to the creation and marketing of new home communities, with an emphasis on stewardship. We encourage you to comment, dissent and elucidate. This is intended to be a two-way conversation.
http://www.facebook.com/video/video.php?v=1071330550325&oid=47126317707
http://www.thenationals.com/
No commentsA High Point for Sustainable Redevelopment
First published September 1, 2006 in Environmental Design + Construction magazine
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Atop a ridge overlooking Seattle’s downtown skyline, Elliot Bay and the Cascade Mountain range, sits the West Seattle neighborhood of High Point. Until recently, it was clearly one of the low points among the city’s 21 neighborhoods. More than 700 subsidized housing units in mostly dilapidated barracks-style buildings dotted the area — the result of a rush to provide housing following World War II.
Visit High Point today, and you’ll see a neighborhood transformed. Seattle Housing Authority has undertaken a 130-acre redevelopment project that will make High Point the largest sustainable, mixed-income urban neighborhood in the country. Now in its second year of construction, High Point is already receiving national attention and awards honoring its innovative approach to the environment and the community. When construction is completed in 2009, the High Point neighborhood will be a mixture of 1,600 low-income and market-rate homes, townhouses, condominiums and apartments. All residence designs meet the standards of the Master Builders Association’s Built Green program at the three-star level or higher; more than 500 of them have been ENERGY STAR-certified. Additionally, the community includes several Habitat for Humanity homes and senior housing, all meeting Built Green standards. The Seattle Housing Authority, along with architect Mithun, took an ecologically holistic approach to the planning of High Point. The design team considered not only the health, self-sufficiency, long-term costs and well-being of its residents, but also the impacts on the environment and local salmon runs. The team asked for and incorporated design ideas from hundreds of people, including city leaders, surrounding neighbors, and High Point’s former residents — who are all guaranteed housing in the new development. “We kicked off the project by taking a big picture look at the area and what we wanted to achieve,” said Brian Sullivan, project architect with Mithun. “Working hand-in-hand with Seattle Housing we are able to transform the neighborhood into one that provides a healthy environment and quality design and, at the same time, engages the community.” recovery, reuse and saving trees While most of the old buildings at the High Point site were dilapidated, Seattle Housing saw an opportunity to salvage many of the materials, keeping them out of the landfill. Although dismantling all the existing buildings at High Point was not feasible, the deconstruction team recovered and sold many valuable materials. Bulldozers were also kept at bay for many of the mature trees on site that grew up with the old neighborhood. An arborist evaluated the neighborhood trees, and wherever possible, planners designed the streets and buildings around the best specimens. In Phase I alone, 100 large legacy trees were saved—trees valued at more than $1.5 million. To breathe new life into the community, about 2,600 new trees will be planted. natural drainage system Among High Point’s most innovative features is its 34-block natural drainage system designed by SvR Design. The largest of its kind in the U.S., the system protects Longfellow Creek, Seattle’s most productive salmon-spawning stream. High Point’s new streets slope slightly to one side so that water runs to extra wide planting strips lining the neighborhood sidewalks. The strips, planted with layers of specially amended soil and a variety of native and ornamental trees, shrubs, and grasses, act as a swale. They soak up and filter the runoff, allowing it to be treated prior to draining to the creek. Sidewalks adjacent to the planting strips are made of a porous concrete—a mixture of Portland cement, gravel and water—allowing water to drain through and run into the swales. In addition, one entire street is made from this same porous concrete, the first public street of its kind in Washington. asthma-friendly homes High Point also serves as a national example for healthy homebuilding. As part of a program to improve indoor air quality and reduce the occurrence of asthma attacks in children, High Point has built 35 “Breathe Easy” rental homes for low-income families with asthmatic children. The High Point team collaborated with the King County Health Department and the Department of Environmental and Occupational Health Sciences in the School of Public Health and Community Medicine at the University of Washington. The first mass production build in the country, these Breathe Easy houses feature an advanced air filtration system, hydronic heating system, linoleum flooring instead of carpet, zero-VOC paints and cabinetry, and airtight wall construction to minimize dust, pollen and other allergens. Even the surrounding landscaping plants were selected to minimize pollen. To live in the homes, families must qualify and agree not to smoke or own pets, and will be surveyed periodically to see if the house design impacts their children’s asthma. cost-effective green design Because half of High Point’s housing is for families with low or modest incomes, the Seattle Housing Authority has been careful to employ sustainable materials and strategies where it makes economic sense. Low-allergen, drought-tolerant plants, zero-VOC paint, and energy-efficient appliances cost no more than standard options; reusing old paving as backfill in trenches saves money. Some elements such as the homes’ hydronic heating systems and linoleum floors cost more upfront but long-term costs are much lower. city within a city The goal of the High Point project echoes the desires of residents who were consulted—to weave the neighborhood back into the fabric of the greater West Seattle community. To achieve this goal, High Point’s streets have been realigned and reconnected with the West Seattle grid, and new neighborhood facilities and a commercial center will open in convenient locations. The mix of housing types and resident income levels will be similar to those in the surrounding neighborhoods. All of life’s necessities will be within walking distance, including a medical and dental clinic, a new library, retail center, community center and athletic fields, as well as over 20 acres of land for parks, open spaces and playgrounds. Residents have also put their own personal touch on the community — infusing art into High Point’s public spaces. Handmade shelters, benches and tables made from wood recycled from some of the old neighborhood’s trees are carved and placed in parks and on trails. A vibrant recycled cedar fence — each board painted with a design from a returning resident or by local schools and businesses — surrounds the neighborhood’s “Market Garden” where residents grow and sell vegetables to subscribers. Artist Bruce Myers was commissioned by Seattle Public Utilities to create public art that reminds residents they are part of a sustainable community. Myers created bronze sculptural plaques along the street curbs to slow runoff and remind residents that they are stewards of Longfellow Creek. building for the future The developer and design team of High Point have had one primary goal: building a community for the future. A future that includes healthy lives, healthy homes and a healthy environment. The neighborhood’s transformation shows that through innovative thinking, listening to the wisdom of the public, settling for nothing short of great design and a commitment to the environment, that goal is certainly achievable. SIDEBAR: high point a sustainable neighborhood of 1,600 low-income and market-rate homes, townhouses, condominiums and apartments. project team materials |
Al Doyle
Al Doyle is a marketing strategist, award-winning creative director, writer and founding partner in Fusionhappens, LLC, Seattle, a communications and design firm that specializes in marketing green building, sustainable development and new home communities.

