Fusionhappens - Creative thinking for the real estate world » Uncategorized

Do The Boomer Builders Know What Their Kids Want?

Al Doyle — Thu, 09 Apr 2009 17:26:56 +0000

Experts say that Millennials “are unlike any other youths in living memory: More numerous, more affluent, better educated and more ethnically diverse than those who came before.” Those words came from William Strauss and Neil Howe, social scientists who coined the term “millennial” in their book Millennials and the Pop Culture (LifeCourse Associates, March ’06).

I took this quote directly from a blog post by Kelly Noble, Campbell Homes in Colorado Springs, Colorado. She’s a lot closer in age to the Millennial Generation, which, by the way is nearly 20 million people larger than the Baby Boom generation. If you’re designing, building, marketing or selling new homes, listen to this generation as if your future depends on it. I’ll add my 2¢ on the subject over the coming year, but let’s get the discussion fired up right now.

What do the millennials want from life, from love, and from NEW HOMES?

Read what Kelly has to say….then please add your voice to this discussion.

PS: Kelly’s Facebook presence for Campbell Homes rocks. Great broker relations tool! Check it out.

Twitter Updates for 2009-03-19

Al Doyle — Thu, 19 Mar 2009 21:50:00 +0000

Tonite I’m about to bask in the brilliance of a NEXTGEN leader in non-profit fundraising. Bet I learn something. http://tinyurl.com/d7qdvx #

Twitter Updates for 2009-03-16

Al Doyle — Mon, 16 Mar 2009 21:50:00 +0000

“Hope is not a strategy” sums up some very good advice from three top names in the development biz. Read more @ http://tinyurl.com/5qjm82 #

St Patty’s Week

Al Doyle — Mon, 16 Mar 2009 03:35:53 +0000

Enjoyed a pint at the Owl and Thistle (pre St. Patty’s Day) with our Fusionhappens’ friend Teresa Kenney. She’s one of the sharpest journalists in the market and a frequent collaborator. We agreed that there is a swell of activity in the Social Media arena that can be good communications channel for saavy new home markets. We are also amazed by some of the people from our pasts who have found each of us on Facebook.

In The Market for a New Dog?

Al Doyle — Fri, 13 Mar 2009 23:22:53 +0000

Need a friend, buy a dog.

Bruce, Diana, Carleigh and I are in another session today with another of our Social Media team members. We love these brainstorming sessions as Fusionhappens continues to focus our attention on turning the Social Media and online social networking phenomenon into leads and sales for our friends who sell new homes. We have to put out a word of caution. Social Media does not mean simply adding a Facebook page. The real poetry (and sensational results) come from true integrations of your entire use of the Internet across all available channels.

Integration of Internet efforts, including your natural search, pay-per-click, social media sites and blogging —if you’re brave enough— work together to increase tangible and measurable results. What is is worth to boost traffic to your main web site? How much can you reduce your pay-per-click costs by integrating the social media channel?

If you’re curious about hard-core marketing results, maybe we should chat.

And before you add that Facebook page, remember, if you just want a friend, buy a dog.