I’m moving. Getting prepared is kind of a pain. Packing means digging through some family history. Last night I took a trip down memory lane. Memory lane is a place where I advise one to be very cautious. It’s fraught with detours and lots of baggage you thought you’d rid yourself of years ago. I did have one or two pleasant surprises in the form of a couple of video tapes from yesteryear. Remember the Beta format? Thank God, Flying Spot, the video transfer house in our building, remembered. One of those videos went up on our website this week. It was more than nostalgia. It was a wake-up call. Back in the late 1980s, Puget Sound Energy (then Puget Power) hired Bruce and I to help develop a marketing package to encourage home builders to voluntarily adopt building standards producing above code energy efficiencies. We came up with the ComfortPlus brand and the video I’ve posted here shows highlights of our completely “over-the-top” promotion, combining a show-street of energy efficient ComfortPlus homes with a “live murder mystery.” Over 7,000 industry influence leaders attended “Who Dunnit at Eagle Ridge.” We received top honors for the promotion in that year’s The Nationals competition. Kudos to our very courageous clients: Deborah Gohrke and Jerry Lehenbauer for aiding and abetting this madness. In light of the green movement, global warming, our continuing dependence on foreign oil, perhaps it’s time to be bold again when it comes to getting the green building and sustainable development messages in front of our builders and buyers.
Posted by: Al Doyle | Permalink
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