Comments on: Toast the Future http://www.blog.fusionhappens.com/social_network_marketing/toast-the-future Sat, 21 Aug 2010 15:34:16 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Diana Robertson http://www.blog.fusionhappens.com/social_network_marketing/toast-the-future/comment-page-1#comment-1009 Diana Robertson Wed, 06 May 2009 02:34:21 +0000 http://www.blog.fusionhappens.com/?p=336#comment-1009 This is SO true! Why aren't more developers GETTING IT! Thanks for your input Mel.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('1009','Diana Robertson'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('1009','Diana Robertson','This is SO true! Why aren\'t more developers GETTING IT! Thanks for your input Mel.'); return false;">Quote</a></div> This is SO true! Why aren’t more developers GETTING IT! Thanks for your input Mel.
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]]> By: Mel Weipert http://www.blog.fusionhappens.com/social_network_marketing/toast-the-future/comment-page-1#comment-1001 Mel Weipert Tue, 05 May 2009 20:18:17 +0000 http://www.blog.fusionhappens.com/?p=336#comment-1001 Loved your bar-based focus group! It's a good idea to get respondents liquored up to get the real skinny. It's true, we are a 3-screen society, including grandma. The mobile phone and PC are blending with portability. It's crucial that advertisers have mobile-compatible websites for real estate buyers out on the road looking at homes. For younger mobile reach, radio stations offer good platforms with lists of "opt-in" audiences who are willing to receive ad messages on their mobile phones. KCPQ TV and KING TV have good mobile programs too. Television still has the power to reach a lot of people at one time. The March Nielsens (we have monthly books now) show an increase in HUT levels in many dayparts. People appear to be using TV as entertainment instead of going out. The beauty of TV is its passivity. While DVR is impacting commercial viewing, (about 66% of time-shifting viewers reports not watching the commercials), we are used to sitting back and watch the spots roll by. And there's TV's singularity of focus. Here's the program... here's the commercial. We are not actively searching like on the PC; therefore TV commercials receive more focus and attention. In June, Arbitron Radio Ratings rolls out PPM ratings. Personal People Meter ratings are measured by the respondent wearing a device like a pager that measures exactly what, where and how long they use use radio! No more inaccurate diary guesswork. This really pulls the curtain back to reveal actual listenership. About ten markets in the US have PPM already and report that Time Spent listening goes down and cumulative audiences go up. People listen to more stations that they realize, with less time spent on each station. Weekend and evening usage tends to increase with PPM measurement. Prime time M-F 6a-7p can lose 15-30%. And, as they say in retail, "there's no time to buy like NOW!" TV rates are shockingly low right now. They lost a third of their business with automotive and real estate. Oddly enough, in Seattle, restaurant advertising is up 10% Q1, casinos up 25%, and insurance up 23%. Thanks for engaging, Mel Mel Weipert MGW ADVERTISING 408 NE 40th St Seattle WA 98105 p 206-545-4258 mgw@mgwadvertising.com<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('1001','Mel Weipert'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('1001','Mel Weipert','Loved your bar-based focus group! It\'s a good idea to get respondents liquored up to get the real skinny. \r\n \r\nIt\'s true, we are a 3-screen society, including grandma. The mobile phone and PC are blending with portability. It\'s crucial that advertisers have mobile-compatible websites for real estate buyers out on the road looking at homes. For younger mobile reach, radio stations offer good platforms with lists of \"opt-in\" audiences who are willing to receive ad messages\r\non their mobile phones. KCPQ TV and KING TV have good mobile programs too. \r\n \r\nTelevision still has the power to reach a lot of people at one time. The March Nielsens (we have monthly books now) show an increase in HUT levels in many dayparts. People appear to\r\nbe using TV as entertainment instead of going out. The beauty of TV is its passivity. While DVR is impacting commercial viewing, (about 66% of time-shifting viewers reports not watching the commercials), we are used to sitting back and watch the spots roll by. And there\'s TV\'s singularity of focus. Here\'s the program... here\'s the commercial. We are not actively searching like on the PC; therefore TV commercials receive more focus and attention. \r\n \r\nIn June, Arbitron Radio Ratings rolls out PPM ratings. Personal People Meter ratings are measured by the respondent wearing a device like a pager that measures exactly what, where\r\nand how long they use use radio! No more inaccurate diary guesswork. This really pulls the curtain back to reveal actual listenership. About ten markets in the US have PPM already\r\nand report that Time Spent listening goes down and cumulative audiences go up. People listen to more stations that they realize, with less time spent on each station. Weekend and evening usage tends to increase with PPM measurement. Prime time M-F 6a-7p can lose 15-30%.\r\n \r\nAnd, as they say in retail, \"there\'s no time to buy like NOW!\" TV rates are shockingly low right now. They lost a third of their business with automotive and real estate.\r\nOddly enough, in Seattle, restaurant advertising is up 10% Q1, casinos up 25%, and insurance up 23%. \r\n \r\nThanks for engaging,\r\nMel\r\n \r\nMel Weipert\r\nMGW ADVERTISING\r\n408 NE 40th St Seattle WA 98105\r\np 206-545-4258\r\nmgw@mgwadvertising.com'); return false;">Quote</a></div> Loved your bar-based focus group! It’s a good idea to get respondents liquored up to get the real skinny.

It’s true, we are a 3-screen society, including grandma. The mobile phone and PC are blending with portability. It’s crucial that advertisers have mobile-compatible websites for real estate buyers out on the road looking at homes. For younger mobile reach, radio stations offer good platforms with lists of “opt-in” audiences who are willing to receive ad messages
on their mobile phones. KCPQ TV and KING TV have good mobile programs too.

Television still has the power to reach a lot of people at one time. The March Nielsens (we have monthly books now) show an increase in HUT levels in many dayparts. People appear to
be using TV as entertainment instead of going out. The beauty of TV is its passivity. While DVR is impacting commercial viewing, (about 66% of time-shifting viewers reports not watching the commercials), we are used to sitting back and watch the spots roll by. And there’s TV’s singularity of focus. Here’s the program… here’s the commercial. We are not actively searching like on the PC; therefore TV commercials receive more focus and attention.

In June, Arbitron Radio Ratings rolls out PPM ratings. Personal People Meter ratings are measured by the respondent wearing a device like a pager that measures exactly what, where
and how long they use use radio! No more inaccurate diary guesswork. This really pulls the curtain back to reveal actual listenership. About ten markets in the US have PPM already
and report that Time Spent listening goes down and cumulative audiences go up. People listen to more stations that they realize, with less time spent on each station. Weekend and evening usage tends to increase with PPM measurement. Prime time M-F 6a-7p can lose 15-30%.

And, as they say in retail, “there’s no time to buy like NOW!” TV rates are shockingly low right now. They lost a third of their business with automotive and real estate.
Oddly enough, in Seattle, restaurant advertising is up 10% Q1, casinos up 25%, and insurance up 23%.

Thanks for engaging,
Mel

Mel Weipert
MGW ADVERTISING
408 NE 40th St Seattle WA 98105
p 206-545-4258
mgw@mgwadvertising.com

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