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Do The Boomer Builders Know What Their Kids Want?

Experts say that Millennials “are unlike any other youths in living memory: More numerous, more affluent, better educated and more ethnically diverse than those who came before.” Those words came from William Strauss and Neil Howe, social scientists who coined the term “millennial” in their book Millennials and the Pop Culture (LifeCourse Associates, March ’06).

I took this quote directly from a blog post by Kelly Noble, Campbell Homes in Colorado Springs, Colorado.  She’s a lot closer in age to the Millennial Generation, which, by the way is nearly 20 million people larger than the Baby Boom generation.  If you’re designing, building, marketing or selling new homes, listen to this generation as if your future depends on it.  I’ll add my 2¢ on the subject over the coming year, but let’s get the discussion fired up right now.

What do the millennials want from life, from love, and from NEW HOMES?

Read what Kelly has to say….then please add your voice to this discussion.

PS:  Kelly’s Facebook presence for Campbell Homes rocks. Great broker relations tool! Check it out.

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2 Comments so far

  1. Kris Hoots April 9th, 2009 7:45 pm

    Those Millennials are keeping us very busy with research, too. A personal relationship and an invitation to experience the work of the charity are two of the most important connectors for this group in the work we do. (One example of Millennials in charitable action would be charity:water.)

    By the way, love the new look of your blog. So fresh. Great image rotation. Definitely a “give back” to your community.

  2. Carleigh Johnson April 13th, 2009 2:46 pm

    As someone who is close to the Millennials in age – I would imagine affordability, UNIQUE designs, flexible floor plans and GREEN would be high on their wish lists :)

    There has to be a hip factor and they certainly don’t want what their parents have!

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